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The Groomed Man Co

About

A beard, a suitcase and a trip around North America inspired an idea to create something unique.

The story

For Daniel Mahony, the founder of TheGroomedManCo., his story dates back to the Stone Age, when prehistoric man would maintain their beards using seashells, rocks and other ambiguous paraphernalia. Or, as reality might have it, 15 years ago when he started growing facial hair.

Whilst holidaying around the USA with a freshly grown beard, Daniel encountered a topical elixir which solved many problems associated with in-grown hairs, including itchiness, dryness and redness. Upon his return to Melbourne, Australia, Daniel realised there was a shortage of locally produced grooming products for bearded men and sought to fill the gap using his newly found knowledge of organic essential oils.

Starting as a hobby, Daniel’s range of pure to botanical beard oils quickly gained momentum amongst the bearded population of Melbourne; and in the winter of 2014, saw TheGroomedManCo. officially launch online in Australia and around the world. Founded on the belief that every man should feel great about the products they use, TheGroomedManCo. is the only beard oil in Australia to use pure to botanical oils in their purest form.

The range, which includes Morning Wood, Man Mint, Cloves Off and Mangrove Citrus, is produced locally in Melbourne and have been approved by the International Fragrance Association for quality and safety. Containing base oils, such as Argan Oil, Jojoba Oil and Sweet Almond Oil, the range delivers a long shelf life, no loss of scent, and therapeutic benefits to help improve the overall health and appearance of beards and skin.

Creating a brand that incorporates a premium product, unique customer experience, clever design and witty humour, TheGroomedManCo. is 100% Australian and donates 5% of total profits to local charities.

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Our Difference

  • Manufactured by Australia’s leader for over 30 years in botanical oil products.

    Manufactured by Australia’s leader for over 30 years in botanical oil products.

    That’s right, our beard oils are made by an industry leader with a TGA approved (Therapeutic Goods Administration) facility and clean room. We understand a premium product is safe, clean and always consistent, no excuses. Daniel has taken his formula and worked with the best to produce the best. All of our products have been approved by the IFRA.

  • our products support Australian local business.

    our products support Australian local business.

    From the box to the bottle, the label to the post, everything has been sourced from Australian local businesses. We take the quality of our products seriously, and understand the importance of supporting Australian businesses.

  • We use organic where possible and pure to botanical oils.

    We use organic where possible and pure to botanical oils.

    Our formulas include certified organic ingredients where possible and are 100% pure to botanical. We think of our oils as superfood for the beard!

  • we give back to charities & organisations that we are passionate about

    we give back to charities & organisations that we are passionate about

    TheGroomedManCo. gives back % of its profits each year to charities and those in need. We understand the importance of giving back, raising awareness and making a difference.

What is beard oil?

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    A mix of pure to botanical oils enriched with vitamins, micronutrients and fatty acids that aim to improve overall beard health.

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    Beard oil moisturises the skin beneath the beard, which will mean less dry skin falling in your food and healthier conditions for the beard to grow.

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    Treats dry and rough beards, so you can kiss your significant other without physically or mentally harming them.

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    “It feels better when I scratch it”. Yeah we’ve heard that before. Unless you want a red raw face and throat before a date, less scratching and more oiling that beard. Beard oil treats the dreaded itch.

Look after the beard that looks after you.
Treat yourself to our certified organic beard oil.

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